The Winners 2012 > Best Promotional/Advertising Campaign
Wimbledon 2011
Neil Cowling - Producer
Karen Potterton - Marketing Manager - BBC Sport
Nick Farquar - Marketing Manager - BBC Sport
Joe Lee - Creative - Red Bee Media
Eve Hacking - Account Manager - Red Bee Media
Simon Hewitt - Account Manager - Red Bee Media
Gordon Fudge - Head - BBC Radio Cross Trails
Dominic Ross - Executive Producer - BBC Radio Cross Trails
Simon Wynne - Media Planner - BBC
Sue Barker - Voice Over
Fresh Air Production for BBC Radio Cross Trails for BBC Radio 2,
BBC Radio 5 live and BBC Local Radio
What the Judges Said
"The judges loved this campaign for its apparent simplicity, behind which lay real genius in the use of music and archive audio. The campaign had a strong identity with each trail being an individual work of art.
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The Rugby World Cup 2011
Peter Gee - Head of Creative
Jonathan Young - Senior Creative Writer and Producer
Liz Brace - Creative Writer and Producer
Stuart Ross - Creative Producer
talkSPORT Creative for talkSPORT
What the Judges Said
"A stellar line-up of voices from Brian Blessed to David Campese brought to life talkSPORT's role as the UK broadcaster of the Rugby World Cup 2011. With all elements linked by an epic underscore, and buckets of humour, this campaign served as a witty call to arms for rugby fans.
"Britain Loves Radio
Simon Redican - Managing Director, RAB
Sarah Ordidge - Marketing Services Manager, RAB
Tim Craig - Creative Director, RadioVille
Sean Carnegie - Account Director, RadioVille
Radio Advertising Bureau for Commercial Radio
What the Judges Said
"This was a real commercial campaign, creatively smart and fun to listen to. The branding was strong throughout, the writing was simple and clever and the message was very clear.
"In The Mind of a Car Thief
James Posner - Campaign Manager
Katy Butler - Assistant Campaign Manager
Chris Howell - Producer
Olivia Francis - Video Producer
Stuart Provan - Audio Producer
Mohan Vadi - Advert Scheduling
Eagle Radio & Eagle Extra for UKRD Group
What the Judges Said
"This hard-hitting campaign, voiced by a real car thief, makes the most of radio as the most personal and hard-hitting of media. The judges would defy anyone not to reconsider their attitude towards car security after hearing it.
"Red Nose Day
Neil Cowling - Producer - Fresh Air Production
Bimala Devi - Marketing Manager - BBC
Simon Davies - Marketing Executive - BBC
Tony Pipes - Creative Head - Red Bee Media
Rachel King - Creative Head - Red Bee Media
Emma James - Account Manager - Red Bee Media
Richard Walker - Media Planner - BBC
Jane Reck - Assistant Producer - Reckord Media
Gordon Fudge - Head - BBC Radio Cross Trails
Dominic Ross - Executive Producer - BBC Radio Cross Trails
King William Street School, Swindon. - Children
Warwick University Students Union - Students
Fresh Air Production for BBC Radio Cross Trails for BBC Radio 1,
BBC Radio 2 and BBC Local Radio
What the Judges Said
"High production values and clever editing in this campaign. The judges agreed that it really fulfilled the brief showing that raising a little can mean a lot and definitely encouraged people to raise funds in an easy way. It used the medium of radio very well to paint pictures in our minds of the activities taking place.
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