Winners

The Winners 2012 > Best Use of Branded Content

Danny Wallace's Naked Breakfast

WINNER: GOLD

Andy Ashton - Executive Producer/Xfm Network Programme Director
Jo McCrostie - Head of Creative
Justin Sanders - Producer
Wayne Smith - Copywriter
Jonathan Wood - Copywriter
Steve Huthwaite - Copywriter
Jennie Stubbs - Director of S&P and Account Management
Andy Wood - Head of Commercial Programming
Nick Russell - Client Strategist
Jenni Lees - Commercial Programming
Katie Aspinall - Business Manager
Danny Wallace - Presenter

Global Radio for Xfm 

What the Judges Said

"

An ambitious, stand out radio moment which gave listeners and advertisers something original at breakfast time.

"


The KISS Chosen One with Blackberry

WINNER: SILVER

Andy Roberts - Programme Director
Liz Cunningham - Head of Commercial Programming
Hayley Taylor - Commercial Programming Co-ordinator
Fiona Thornton - Bauer Media Account Director

KISS

What the Judges Said

"

Impeccably matched station and brand with an interactive event for an audience that expects to participate.

"


Car Wars

WINNER: BRONZE

Ricky Durkin - Programme Director
Ian Brannan - Head of Presentation
Matt Robinson - Producer
Real Radio Yorkshire Presentation Team -  

Real Radio Yorkshire

What the Judges Said

"

An orginal and well made take on a well tried prize givewaway format that illicits strong human stories and a strong local presence for the station.

"


Rock 'N' Roll Football with Sky Sports

Nomination

Ian Wright/Russ Williams/Jim Proudfoot - Presenters
Victoria Easton/Charlie Jones - Producers
Paul Sylvester/Simon Crosse - Executive Producers
Georgina Walker - Promotions Executive - Absolute Radio
Kat Knapp - Promotions Manager - Absolute Radio
Gemma Cole - Promotions Manager - TPF
Tom Coare - Senior Planner / Buyer - Mediacom
Charlie Yeates - Associate Director - Mediacom
Bob Suppiah - Director of Promotions & Partnership Marketing - BSkyB

Absolute Radio 

What the Judges Said

"

Superb production values underpinned a clear strategic partnership between Sky Sports and Absolute.

"


The Power of Dreams on Classic FM with Honda

Nomination

Stuart Campbell - Head of Commercial Programming
Andrew Wright - Producer
Alastair Beeton - Copywriter
John Brunning - Presenter

Classic FM

What the Judges Said

"

The Power of Dreams Campaign was a creative idea that was closely aligned to both the Honda brand and the expectations of the Classic audience.

"