The Winners 2012 > Best Use of Multiplatform/Social Media
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Tom Robinson - Presenter
Rowan Collinson - Producer
Will Gilgrass - Online Content Producer
Phil Harris - Broadcast Assistant
Somethin' Else for BBC Audio & Music Interactive and BBC Radio 6 Music
What the Judges Said
"This entry showed a real understanding of the audience and the tools they use. This was a truly multi-platform experience that used a variety of online social tools and clever curation by listeners and musicians to make radio better, authentic and engrossing.
"The Classic FM Hall Of Fame
Owen Hopkin - Managing Editor Classic FM Interactive
Sam Jackson - Managing Editor Classic FM and Hall Of Fame book author
Tim Acheson - Web Developer
Ashley Temple - Designer
John Evans - Magazine Editor
Darren Henley - Managing Director Classic FM and Hall Of Fame book author
Tim Lihoreau - Creative Director Classic FM and Hall Of Fame book author
Classic FM
What the Judges Said
"This entry showed that the station really knew their listenership, with some excellent integration of web, plus other multi-platform work in print too. This made for a great listen, and delivered far more than the typical "top 100" vote.
"BBC Radio 1 & 1Xtra homepages
David Jones - Senior Content Producer, Radio 1 & 1Xtra
Chris Johnson - Senior Content Producer, Radio 1 & 1Xtra
Yasser Rashid - Head of UX&D, BBC Future Media
Tim Stansbie - Director, Kite (indie partner)
Ben Chapman - Head of Popular Music, BBC Audio & Music Interactive
Tony Crabb - Project Manager, BBC Audio & Music Interactive
BBC Audio & Music Interactive for BBC Radio 1
What the Judges Said
"A groundbreaking piece of work which changes radio's interaction with its online audience. This emphasised the live and shared experience that only radio can give, and safeguards radio's future in an online environment.
"Absolute 80s
The Absolute 80s - Programming and Marketing Team
The Absolute 80s - Production and Music Team
Absolute Radio
What the Judges Said
"Innovative work from Golden Square using apps and other tools to enhance the listener experience: particularly, the audio encouraged the judges to download the app and try it for themselves.
"Heart Breakfast with James & Charlie
James Heming - Presenter
Charlie O'Brien - Presenter
Stuart Davies - Programme Controller
Matt Willcock - Breakfast Producer
Jack Allen - Audio Producer
Heart Kent
What the Judges Said
"Outstanding work from a local team who used online to produce real talkability for their breakfast show as well a reach new audiences while respecting a tight budget. This should be the new minimum standard for stations througout the UK to aim for.
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